Lineal Grotesk
Font Design, Research, Systems Thinking
Classification:
Font Design, Research, Systems Thinking
Recognition:
Project Overview:
Inspired by Dieter Rams’ use of Akzidenz-Grotesk on Braun products, Lineal Grotesk integrates the warmth of the products’ characteristics into the typeface itself. The hyper-rational sans serif was designed to function beautifully for body and display texts. (Lineal Grotesk offers ten styles and is planned for release in 2024.)
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Promotional Posters: The content and copywriting reflect an individual’s morning commute in Los Angeles, listening to a local radio station.
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Newsprint Specimen: The specimen is a collection of horizontal crops of the promotional posters—providing spontaneous and energetic soundbites from a familiar Los Angeles landscape.
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Lineal Grotesk Light
Lineal Grotesk Regular
Lineal Grotesk Medium
Lineal Grotesk Bold
Lineal Grotesk Black